As part of the London club night ‘Return To New York’, produced by Arthur Baker and Sean McClusky, Eikon was commissioned to create a moving image piece for Adidas as a visual backdrop to the event. Pushing the idea of Adidas as a ‘fashion’ label, the piece had to stay faithful to the brand’s history and style. However, more importantly, it had to be relevant to the club audience. Paying careful attention to its context, the aim of the work was to make Adidas synonymous with ‘Return To New York’
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